CONSUMER BRAND PREFERENCES TOWARDS DECORATIVE PAINTS

In an intensely competitive market, brand is a powerful differentiator. It enables the organisation to make strategic decisions. Brand preference also crucial aspect of consumers lifespan. A strong increases organizations esteem and credibility among its competitors. Businesses now have much better relationships with their distributors, suppliers, rivals, even government. The reputation company investors enhanced by brand, which represents higher ROI larger market share. Companies brands attract top personnel gain respect industry experts.Small businesses must build in order compete globally. Small scale products usually lack appealing features since they require branding. India has made progress past 15 years thanks financial reform, growth, privatisation, globalisation processes. International commerce economic realms are interwoven labour force countrys economy. Cutthroat productivity been cited as primary dictating how business planned, along Indias advances globalisation. This paper tries understand power consumer preferences towards decorative paints.